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Discovery plus no ads7/23/2023 ![]() ![]() The question is: Will the forthcoming merged streaming service from WBD, whenever that may arrive, simply be the sum total of the monthly prices of HBO Max and Discovery Plus? At the conference, Wiedenfels didn’t talk about potential pricing. Disney also upped the price of Hulu’s on-demand plans by $1 per month last fall, while the annual price of Amazon Prime membership in the U.S. While the low price point has helped the Mouse House grab market share, WarnerMedia execs have cited HBO Max’s much higher average revenue per user (ARPU) than Disney Plus as a salient metric. Last year Disney Plus raised its price by a buck, to $7.99/month. Today, Netflix’s standard plan is $15.49/month in the U.S., after the streamer enacted three price hikes over three years. (Indeed, the pre-launch industry speculation was that HBO Max would come out of the gate at a higher price than classic HBO.) WarnerMedia had effectively created a price floor for itself: Subscribers of the legacy HBO service were paying $15 per month, and given that HBO Max is a superset of HBO it would have been untenable to undercut that. When HBO Max came out at $15 per month, it was the priciest of the general-entertainment subscription VOD services. “Building one very, very strong combined direct-to-consumer product and platform, that’s going to take a while.”Īt some point, WBD would be in a position to raise streaming prices - as many of its rivals have. “We believe that the breadth and depth of this content offering is going to be a phenomenal consumer value proposition.”Ī combined HBO Max-Discovery Plus will arrive “hopefully not in years, but in several months,” the CFO added. ![]() Discovery, said at an investment conference last month. “e believe in a combined product as opposed to a bundle,” Discovery CFO Gunnar Wiedenfels, set to become chief financial officer at Warner Bros. But as for how WBD gets there, the crystal ball is hazy. The plan is for HBO Max and Discovery Plus to be fused into one service eventually.
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